Digital Media Strategy in the 21st Century and Beyond, Forecasting to 2100

Leila Darvish Rohani¹ Michael Akbarian²

1) PhD Candidate in Media Management, Researcher in Media and Cultural Communication.
2) Undergraduate Student of Business Management, Payame Noor University – Kish Island Branch.

IOI Code : ABFK-ABGABC
Publication : The third international conference on new researches in management, law, humanities and entrepreneurship(icmlhe.ir)
Abstract :
    This paper looks at how strategic management and media management connect in the digital economy. It also explores future developments up to 2100. Using a mixed-methods approach, it identifies key drivers like artificial intelligence, blockchain, IoT, and changes in regulations. It creates future scenarios for the media industry. The findings show that organizations that adopt digital technologies, make decisions based on data, and develop flexible capabilities can become more efficient and competitive. The proposed scenarios illustrate how uncertainty might alter global media systems. They emphasize the need for strategic agility and organizational resilience. The study provides a future-oriented framework along with practical recommendations for leaders who want to navigate technological change and maintain long-term competitiveness.

Keywords : digital economy strategic foresight media management dynamic capabilities digital transformation organizational resilience