Subtitling in Netflix and Amazon Prime: Examining the Application of Binary Coding and AI-Assisted Subtitling in Film Translation

Shoja Neynava¹ Taha Jalili²

1) Master of Art, Department of English, Sanandaj branch, Islamic Azad University, Sanandaj, Iran.
2) Independent Researcher, Sanandaj, Iran.

IOI Code : AZGC-AAFHAH
Publication : 1St International conference on new horizons in management,business, economics and humanities(icmbe.com)
Abstract :
    This study investigates the integration of binary coding and artificial intelligence (AI) in the subtitling processes of Netflix and Amazon Prime Video. By analyzing the technical frameworks and methodologies employed by these platforms, the research aims to understand how binary coding enhances subtitle synchronization and how AI-assisted tools improve translation accuracy and efficiency. The findings highlight the significance of these technologies in delivering high-quality subtitles that cater to a global audience, ensuring accessibility and cultural relevance.

Keywords : ai assisted subtitling amazon prime video binary coding film translation netflix