AI-Generated Content for Social Media and Advertising: Opportunities, Challenges, and Future Directions

Nazanin Ghamari¹

1) تجربی

IOI Code : AADH-ABZDCH
Publication : The second international conference on new researches in management, law, humanities and entrepreneurship(icmlhe.ir/2nd)
Abstract :
    With the expansion of social media usage and increasing competition in the digital advertising space, the use of artificial intelligence as an efficient tool for producing targeted, creative, and optimized content has gained significant importance. The aim of this research is to examine the role, functions, and efficiency of artificial intelligence models in advertising content production and social media management. In this study, first, key capabilities of artificial intelligence, including natural language processing, sentiment analysis, advanced language models, and image generation systems, are analyzed, and then their impact on content quality, production speed, message personalization, and audience engagement is examined. The findings show that the use of intelligent algorithms leads to increased advertising effectiveness, reduced production costs, and improved brand identity consistency across different platforms. Finally, challenges such as ethical issues, content authenticity, and data management are also raised, and the need to develop specific standards for the responsible use of this technology is emphasized. By providing a conceptual framework, this research clarifies the path to improving digital marketing strategies based on artificial intelligence.

Keywords : artificial intelligence content creation social media digital advertising marketing natural language processing personalization