Artificial Intelligence in Graphic Design and the Legal Challenges of Digital Copyright

Alireza Hassanvand¹ somayeh rasoulipour²

1) Bachelor of Law Student, Islamic Azad University, Borujerd, Lorestan
2) PhD in Art Research, Faculty of Art, Shahed University, Tehran, Iran

Publication : National Conference on Architecture and Art Technologies, Smart City, Soft and Creative Industries and Technological Culture(icact.ir)
Abstract :
With significant progress in the field of artificial intelligence, generative tools such as Dally, Midjourney, and Adobe Firefly have been able to produce unique graphic works. This study raises an important question: How has artificial intelligence changed the graphic design process and what is the role of the human designer? And what are the legal challenges of ownership of works produced by artificial intelligence? The purpose of this research is to analyze these changes and challenges and provide suggestions for adapting intellectual property rights laws to technological developments. The research method is descriptive-analytical and interdisciplinary, and data was collected by reviewing domestic and international scientific literature, examining intellectual property rights laws in Iran and the world, and analyzing examples of graphic works produced by artificial intelligence. The results of this research show that the introduction of artificial intelligence into graphic design, while facilitating the process of creating a work and increasing visual diversity, has created new challenges in the field of intellectual property rights, artistic originality, and ethical responsibility. Existing laws still do not address the ownership of works produced by artificial intelligence and need to be reviewed and updated. Ultimately, achieving a balance between human creativity and technological power is the main condition for the effective and ethical use of artificial intelligence in the field of graphic design.
Keywords : artificial intelligence copyright digital graphics generative