**Innovation Management and Digital Transformation in Creative Industries**

ELHAM TOLOEI¹ FERESHTEH AZADPOUR MOTLAGH² MARZIEH BOKHARAYI SAMIL MAMAGHANI³

1) M.A. Student in Art Research – Payame Noor University, East Tehran Branch Email:
2) M.A. Student in Art Research – Payame Noor University, East Tehran Branch Email:
3) M.A. Student in Art Research – Payame Noor University, East Tehran Branch Email:

IOI Code : ABDE-ABKZFB
Publication : 6th International Conference on Advanced Research in Management And Humanities(huconf.com)
Abstract :
    Despite the noticeable quantitative and qualitative improvements in the production, distribution, and acceptance of cultural products and services in the country in recent years, there remains a long way to achieve the desired progress in this sector. One of the developmental pathways in creative and cultural industries is to pay attention to the dimensions and depth of innovation. These industries represent a rich source of innovative ideas and are inextricably linked with innovation. Creative industries, as the driving engine of the knowledge‑based economy, are now more than ever influenced by digital transformation. The aim of this research is to conduct a comprehensive review of the existing literature on innovation management and the mechanisms of digital transformation within the ecosystem of creative industries. Employing a systematic review‑based library method and analyzing authoritative documents published in academic databases over the past decade, this study examines the key components of this transformation. The findings indicate that digital transformation in creative industries extends beyond the adoption of emerging technologies (such as artificial intelligence, blockchain, and augmented reality), and requires the redesign of business models, transformation of organizational culture, and agile management of intellectual assets. This paper, while identifying the main drivers of digital innovation, categorizes major challenges including resistance to change, lack of digital skills, and complexities of intellectual property protection. Finally, a framework for effective innovation management in these industries is proposed, which emphasizes the alignment of creative strategies with technological infrastructures. The results not only provide deep insights for researchers but also offer a roadmap for managers in creative industries to successfully transition from traditional models to digital paradigms.

Keywords : innovation management digital transformation creative industries digital business model innovation strategies