Critical evaluation of industrial design theories and presenting an integrated designer-centered model in the design process
Critical evaluation of industrial design theories and presenting an integrated designer-centered model in the design process
mehdi rahmanpour1 ahad shahhosseini2
1) Master of Industrial Design, Industrial Design Department, Faculty of Design, Tabriz University of Art, Tabriz, Iran
2) Assistant Professor, Department of Industrial Design, Faculty of Design, Tabriz University of Art, Tabriz, Iran,
IOI Code
:
ABFK-ABFEAF
Publication :
The third international conference on new researches in management, law, humanities and entrepreneurship(icmlhe.ir)
Abstract :
Despite more than a century of history, industrial design as a scientific discipline still suffers from the lack of comprehensive, specialized, and reliable theories. In this study, first, with an analytical-library approach and the use of dialectical reasoning, the pathology of the current state of theorizing in this field is addressed. Two groups of theories are examined: first, the works of prominent design theorists (Buchanan, Margolin, Bonsippe, Cross, and Dorth) are analyzed from the perspective of ontology, epistemology, and methodology; and second, positivist and normative theories from adjacent fields such as architecture, urban planning, and sociology are criticized. The analytical study shows that theorizing in industrial design is fragmented and non-integrated in nature, and neither of these two approaches alone is capable of comprehensively explaining the position of the designer in the design system.Therefore, in response to this gap, a combined model is proposed in which the designer, by choosing or combining five professional roles (elitist, user-oriented, facilitator, sage, and advocate), acts as a connecting link between the affirmative dimension (real needs) and the normative dimension (values and ideology), while emphasizing his independent role in drawing his own design policy and course. This model can lead to the opening of new research horizons in the field of design professional ethics and the development of role-based methodologies
Keywords : industrial design integrative theory design role positivism theoretical criticism