Analyzing the Role of Environmental Psychology in Enhancing Audience Attraction to Libraries

Ali Amin¹ Parisa Moeini²

1) Master of Architecture, Major in Iranian Architecture Studies, University of Tehran. Email:
2) Master of Library and Information Science, Major in Public and Special Libraries, Islamic Azad University, North Tehran Branch.Email:

IOI Code : AZAE-AAAFCH
Publication : 4th International Congress on Civil Engineering, Architecture, Building Materials and Environment(caucong.com/4th)
Abstract :
    A library environment should embody warmth and appeal to invigorate the spirit and foster cordial behavior, as reading serves as a bridge connecting individuals in society—a world without books is akin to a desolate wasteland where everyone remains a stranger. Thus, it is essential to explore environmental factors and derive practical strategies to enhance user satisfaction and attract audiences to libraries. This article employs a descriptive-analytical methodology, utilizing library-based data, to investigate the impact of physical and non-physical factors on attracting users to libraries. Here, the architect’s role in identifying physical factors and the librarian’s and psychologist’s roles in addressing non-physical factors become evident. By defining the qualities of an ideal library, this study aims to empower designers and planners to make informed decisions in spatial reprogramming and managerial planning for library environments. Consequently, this research seeks to deeply explore environmental psychology indicators to create spaces aligned with users’ needs, thereby increasing library engagement and promoting a culture of reading. The study concludes that vibrant spaces for audience attraction require: Optimal visibility of greenery and diverse visual landscapes, Use of natural light, Attention to color schemes, Adequate ventilation, Opportunities for group interaction, Strategic arrangement of micro-spaces, Provision of service and recreational areas, Consideration of comfort in study spaces, Attention to privacy and visual connectivity with other areas, Spatial organization, Functional quality of furniture and shelving (ergonomic design for prolonged use), Integration of management and planning strategies for human resources.

Keywords : library design environmental psychology audience attraction physical factors library management