Strategic performance evaluation of startup companies in field of ICT by SWOT in incubator center of Hormozgan

Samsampour Sadegh¹ Sohrabi Tahmoures² Tayebeh Bani Asadi³

1) PhD Student of Management of Technology, Faculty of Management, and Accounting, Islamic Azad University, Tehran South Branch M. Sc., Science and Technology Park of Hormozgan, Hormozgan, Bandar Abbas. Corresponding Author:
2) Assistant Professor, Department Of Industrial Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
3) Ph.D. student of Medical Informatics, Department of Health Information Management, Tehran University of Medical Sciences, Tehran, Iran

IOI Code : XAFZ-CEGCH
Publication : International Conference on Sustainable Management in International Business and Economics(smb2018.com)
Abstract :
    Strategy management is a stream of feedback activities and compares them with benchmarks by which units of incubators and science and technology parks. This study was investigated emerging technology companies active in the field of Information and communication technology (ICT) -based Science and Technology Park of Hormozgan. Method of this study was a cross-sectional study that was carried out in the year 2017. The data collected in this study was a questionnaire. The questionnaire returned to the Persian language and then content validity was confirmed by experts. Then evaluated technology companies and start-ups active in the field of ICT-based Science and Technology Park of Hormozgan using SWOT analysis. According to the results of this study can be stated that technology companies and start-ups active in the field of ICT-based Science and Technology Park of Hormozgan in terms of technical and administrative theory and sell electronics market is strong in general. In addition, the companies have a strong point in the performance in these aspects. In addition, shortcomings of the largest companies in the marketing and sale were the weaknesses points of surveyed companies. Most companies surveyed believed that the lack of funds makes company weakness to gain its targets. There is dynamic and global market that can be a turning point and an opportunity to improve the performance and progress of companies.

Keywords : strategy management startup companies information and communication technology (ict) incubator center