Competitive strategies and productivity in the Agricultural Bank

Farzaneh Parviz¹ Siyamak Kazem zadeh²

1) . Graduate student of executive management, Islamic Azad University, Moko Branch, Agricultural Bank of West Azarbaijan province.
2) . PhD in Public Administration, Assistant Professor of Islamic Azad University, Maku Branch

IOI Code : XAKK-CGDZF
Publication : International Conference on Applied Research in Management and Industrial Engineering (mieconf.com)
Abstract :
    Organizations, in each structure and for any purpose, need to have a series of applied strategies that address the organization s ultimate goal of achieving productivity. The purpose of this study was to investigate the effect of Michael Porter s general strategies on organizational productivity. The statistical population of all branches of Agricultural Bank of West Azarbaijan province was 501 people. According to the statistical population, the statistical sample was 220 people based on the Krejsi-Morgan table. The sampling type was also randomly simple. The measurement tool is a questionnaire that is both standard. Questionnaire related to the independent variable of the research from Miles and Snow (1978) and with 27 questions; a questionnaire related to the dependent variable of the research from Kiani and Radfir s theory (1394) and with 63 questions. The questionnaire was valid and the reliability of the questionnaire was 76 percent based on the Cochran formula. The independent variable of the research consists of 3 components and the dependent variable of the research is composed of 9 components. The results of the research for the three hypotheses in the research show that the general strategies of Michael Porter have been effective on organizational productivity in branches of Agricultural Bank of West Azarbaijan province, which in fact the assumption of the researcher was confirmed in this regard.

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