The Predicting Environmental and Economic Performance of Firms Through Green Supply Chain Management (GSCM) and Customer Relationship Governance (CRG) in SMEs (Beshel Industrial Park)

Abdolreza Karimi Reikandeh¹

1) PhD in Business Administration (DBA), Industrial Management Organization, Mazandaran Agency, Iran

IOI Code : XBEC-ECFDD
Publication : 2nd International Conference on Management, Accounting, Economics & Banking in the Third MIillennium(mae2019.ir)
Abstract :
    The purpose of the present study was to investigate the role of customer communication governance in improving environmental and economic performance through green supply chain management (GSCM). The purpose of this research is applied and descriptive-survey. The statistical population consisted of managers, deputies and supervisors of different departments in 70 companies operating in Bachel Industrial Town, 336 and the sample size was 181 relative to the Cochran formula. Data were analyzed using SPSS and SMARTPLS software. Confirmatory factor analysis was used to analyze the data. Testing of research hypotheses showed that green supply chain management had a positive and significant effect on customer communication governance, economic performance and environmental performance as well as customer relationship governance on environmental performance, but customer communication governance variable, It had no significant effect on economic performance. In evaluating the mediating role, customer communication sovereignty played a mediating role in the impact of green supply chain management on environmental performance, but lacked the mediating role in influencing the independent variable on economic performance. Therefore, the first, third, fourth, fifth and seventh hypotheses of the research were confirmed and the second and sixth hypotheses were rejected.

Keywords : green supply chain management customer relationship governance economic performance environmental performance beshel industrial park