Explore Understanding the Experienced Persons of Network Marketing in in Iran

hadi abbasabadi¹ bahman sohrabi²

1) university of valiasr rafsanjan email:
2) university of valiasr rafsanjan email:

IOI Code : XBHC-EBGZG
Publication : 2nd Natinal Conference on Social Pathology(asibuma.ir/2nd)
Abstract :
    Network marketing is a phenomenon that has had many ups and downs in spite of its relatively short life. The lack of information about network marketing has made people not exactly aware of the nature of this phenomenon. In our country, there is also very little information on the way of work and its advantages and disadvantages, and the importance of the topic to the studies conducted is negligible. Definitely having a lot of information about a particularly emerging issue is the best way to deal with it. Therefore, the best sources of information are those who have been themselves members of the network marketing and have been touched closely and who are better off than anyone s benefits and disadvantages. So, Therefore, in this research, we have tried to gather data using the Qualitative-Phenomenological approach by interviewing a number of people who were formerly members of a domestic or foreign network marketing company, and with the help of Max-qda software Oh, we reviewed it and analyzed it. Finally, the advice of former members can help people who want to join the network marketing and have the authorities decide to deal with this phenomenon.

Keywords : network marketing network marketing companies phenomenology experienced persons