Content Analysis, From Idea to Concept in Contemporary Architecture (Case Study: Investigating and Analyzing the Works of Farshad Mehdizadeh)

Afshin felegari¹ Azam hasankhani² Sima abedi³

1) Master of Architecture Engineering
2) Master of Architecture Engineering
3) phd of architecture

IOI Code : XCAA-EDHFC
Publication : 5th.International Conference on Researches in Science & Engineering & 2nd.International Congress on Civil, Architecture and Urbanism in Asia(5icrsie.com)
Abstract :
    Ideation (idea creation and concept) has always been a focus of research literature as an important part of the design process. In this research, using descriptive-analytical method, the design process is divided into ideas and concepts, defining the ideas and concepts, the process of formation, the causative factors and the obstacles in the way of creating ideas and concepts. We have. We have classified the concepts of idea and concept creation into five categories: deductive, metaphorical, substantive, programmatic, and idealistic. We have defined these five types of conceptual scenarios and tried to introduce each of these scenarios to the reader of the article well. In the following, the paper deals with the differences and similarities of the idea and concept, and finally, by presenting the architect and the portfolio of this architect in terms of ideas and concepts, he analyzes the ideas, elements in all works and concepts in the table of ideas. Introducing the architect and we have come up with the architect s style.

Keywords : idea concept conceptual design