Investigating the effect of rural tourism opportunities on rural ecotourism entrepreneurship approach in Mazandaran province

bagher bagherian kasegari¹ seyede fateme ghorashi²

1) Faculty of Payame Noor University
2) DBA student of Industrial Management Organization

IOI Code : XDAA-EFCZF
Publication : 2 nd- Scientific Research Conference on Management, Economics and Accounting(cmeaconf.com)
Abstract :
    Today, tourism and tourism economy, by becoming one of the fastest growing industries in the world, plays an active and effective role in improving the economic, social and cultural structure, especially in developing countries. They are the year 1398. The present study emphasizes the development of entrepreneurship, especially entrepreneurship in the field of tourism using tourism infrastructure and prosperity. In this research, after collecting information using questionnaires distributed in cultural centers and using descriptive statistics techniques. Inference is given to classifying information, generalizing results, and finally testing hypotheses and questions. Smart Pls software is used for data analysis and in this research, structural equation modeling (SEM) method is used to analyze data. Reviewing and describing data related to general specifications using frequency tables and graphs. Studying and describing the data obtained from the questionnaire using structural equation modeling (SEM) method to test the hypotheses using Smart Pls software. The main hypothesis of the research, namely the impact of rural tourism opportunities on rural ecotourism entrepreneurship approaches, according to the T statistic value obtained, is equal to 4.725, which is greater than 1.96, was confirmed. According to the cases presented in the present study, one of the main problems of the country s villages is the lack of job opportunities, unemployment and rural poverty. Disrupts the process of improving living conditions in the village

Keywords : entrepreneurship tourism job opportunity