An Evaluation of Factors Affecting AI Acceptance Among Iranian Companies

Mohsen Khosravizadeh¹ Arash Khalili Nasr²

1) Graduate School of Management, Sharif University of Technology, Tehran, Iran
2) Graduate School of Management, Sharif University of Technology, Tehran, Iran

IOI Code : XDEE-FAHHK
Publication : 17th international Management Conference(17imc.ir)
Abstract :
    Artificial Intelligence (AI) is the leading technology in many industries in the current arena. Accumulation of data and access to big data helps companies in implementing AI driven solutions affecting their performance and improving their competitive advantage. While many companies are responding to this new means of growth with alacrity, this is not the case in the literature in this field. This research provides a joint conceptual model as combination of two prominent model in technology acceptance, Diffusion of Innovation (DOI) and Technology-Organization-Environment (TOE), to evaluate the factors affecting AI acceptance among Iranian companies. An empirical study was conducted to assess the model and validate the hypothesizes. The results are provided.

Keywords : artificial intelligence technology acceptance ai acceptance diffusion of innovation doi toe strategy