The role of music in the regions of Iran in the development of tourism

Majid Akhshabi¹ Hamideh Sayyahpour²

1) Assistant Professor, Department of Art and Architecture, Faculty of Art and Media, Payam Noor University, Tehran East Branch, Tehran, Iran.
2) Senior expert in Training and Human Resources Development and head of Social Cultural Activities Department of Shiraz University, Shiraz, Iran.

IOI Code : XEBK-HAFKB
Publication : 6th International Congress of Developing Agriculture, Natural Resources, Environment and Tourism of Iran(6icsda.ir)
Abstract :
    According to the statistics of the World Tourism Organization (WTO), the income obtained from tourism has taken the third place in the amount and share of the world s international export value. In this ranking, the oil and automobile industries are ranked first and second, respectively. Beyond the economic issues, tourism is considered an important factor for the progress and social and cultural development of countries. Sustainable tourism is also one of the best ways to enhance culture and achieve economic benefits, protect cultural heritage, regional growth and development, and is always on the agenda of governments. Among the types of tourism that can help the sustainability of this industry is cultural-artistic tourism, especially music tourism, which is very prominent and efficient in developed societies. Considering the special importance of music, as one of the most popular, beautiful and comprehensive arts, which is considered one of the cultural foundations of the nation and one of the main attractions in cultural tourism; It is obvious that Iran s music, with all its richness and great history, as an unlimited capital, has an undeniable ability that needs to be used by knowing its features and capacities in order to promote the tourism industry. In the meantime, the music of Iran s regions or local music with all its multiplicity and diversity is an important issue that in this article, with the aim of knowing and investigating the effective dimensions of local music in the development of tourism, the research process has been carried out in a descriptive-analytical and library form. As a result of this research, indicators such as the diversity and plurality of local and native instruments of Iran; the quick effect of local music on the audience; universal beauty and widespread acceptability of local and regional music tunes; The abundance and variety of local songs and songs; The abundance and variety of steps, rhythms and positions of local music; The presence of mystical capacities in the music of the regions; the variety of local dances related to the music of the regions; Music therapy capabilities in regional music; The case has been identified, introduced and analyzed, and finally, some suggestions have been presented in order to maximize the productivity of regional music in the development of tourism.

Keywords : tourism cultural tourism music tourism music of iran s regions local music of iran