The position of Shiraz city in the development of medical tourism in Iran

Hamideh Sayyahpour¹ Fatemeh Mehravar²

1) Senior expert in Training and Human Resources Development and head of Social Cultural Activities Department of Shiraz University, Shiraz, Iran.
2) Bachelor student of tourism at Shiraz University, Shiraz, Iran.

IOI Code : XEBK-HCKFD
Publication : 6th International Congress of Developing Agriculture, Natural Resources, Environment and Tourism of Iran(6icsda.ir)
Abstract :
    Today, the tourism industry is considered as one of the most important and diverse industries in the world and has expanded with a rapid growth rate and is a significant source of income for many governments. This industry is the third economic phenomenon in the world after the oil and automobile industries. Among the types of tourism that can help the sustainability of this industry is health tourism. Health tourism, focusing on health, well-being and its follow-up, is one of the most important forms of tourism in Iran and can attract a large number of domestic and foreign tourists. Health tourism is a service combined with entertainment; Although the coordination of resources and services of medical care and tourism sectors is a challenge, from a strategic point of view, such coordination is often implemented at the government level. In the meantime, the issue of medical tourism is newer and somewhat more important than other types of health tourism. In our country, the city of Shiraz, as one of the metropolises of Iran, has been known for a long time as the center of knowledge and the presence of famous and distinguished scientists and doctors in different periods of history, and this has caused this city to be noted as a famous medical center. many neighboring countries of Iran. Every year, a large number of tourists travel to this city for the purpose of treatment, and this has led to the prosperity of other aspects of tourism in this city, as well as its economic and cultural development. Since Iran is currently one of the cheapest countries in the world for foreign tourists, it is possible to promote medical tourism in Shiraz and to have a bright future in the health tourism industry, it is necessary to build a bright future from now on. The path of learning technology and creativity passes. In this article, with the aim of paying more attention to medical tourism in the country and especially in the city of Shiraz, a descriptive-analytical and library research process has been carried out and solutions for the further development of this industry have been stated.

Keywords : tourism health tourism medical tourism shiraz city