Investigating the effect of urban regeneration on attracting tourists and promoting creative tourism Study area: (Imam Khomeini St., Sirjan)

shahrzad_biglari¹ Mahdieh Hosseini nia²

1) PhD student in Urban Planning, Islamic Azad University, Kerman Branch
2) Assistant professor of Islamic Azad University , Zarand Branch ,Kerman , Iran.

IOI Code : XECZ-GHBHD
Publication : 2nd.International Conference on Architecture, Civil Engineering, Urban Development, Environment and Horizons of Islamic Art in the Second Step Statement of the Revolution(2icacu.ir)
Abstract :
    Abstract Aims and Backgrounds: One of the essential goals in urban regeneration is to use new strategies in historical contexts to meet the needs of citizens in daily life and to promote the identity of the historical context of the city. To achieve these strategies, it is necessary to pay attention to creative urban tourism. These projects, especially in historical and dysfunctional urban contexts, have led to intervention in contexts, activity-oriented intervention, and since creative tourism is also activity-oriented, we find that urban regeneration is closely related to tourism and creative city. From this research, achieving effective urban regeneration indicators in creative tourism. Methodology: The research method is applied in terms of purpose and in terms of survey nature. A questionnaire was used to collect information from the field visit. The target group is experts and citizens visiting Imam Khomeini St. in Sirjan and the statistical sample size to meet the purpose of the study using Cochran s formula is calculated 79 people and in the form of purposeful and random non-random sampling and inferential analysis of data from hierarchical analysis in Expert Choice software is used. Findings: The findings of the study indicate that the indicators of urban regeneration in this study are very effective and important on creative tourism. By recognizing and strengthening these indicators in Imam Khomeini Street in Sirjan in line Improving the quality of tourist attraction is done in this city. Conclusion: The results indicate that among the studied criteria, priority is environmental, social, functional, physical and economic, respectively, and the most important indicator according to the study area Imam Khomeini Street is the tourist attendance index Keywords: urban regeneration, creative tourism, tourist, Sirjan

Keywords : urban regeneration creative tourism tourist sirjan