Investigating the impact of environmental innovation drivers on environmental innovation performance

fatemeh farhadi¹ mosayeb bahmani²

1) Payam Noor University, PO Box: 19395-3697, Tehran, Iran
2) Payam Noor University, PO Box: 19395-3697, Tehran, Iran

IOI Code : XFZA-HGCFH
Publication : The first national conference on green management from theory to practice(gmanconf.ir)
Abstract :
    Environmental challenges related to resource use limitations have created requirements for new environmental technologies, products, and services, and such realities have necessitated the process of environmental compatibility. Environmental innovation and its dissemination aims to provide a cost-effective process for both the business sector and society, to establish better environmental performance and economic sector resilience. In this research, the model is based on showing the impact of environmental innovation drivers, product innovations and product innovations on environmental innovative performance with structural equation method, the results show that environmental innovation drivers are related to innovative performance. environment have a direct (positive) relationship. Also, technological drivers, market drivers, legal drivers have a direct (positive) relationship with environmental innovation drivers.

Keywords : environmental performance product innovations drivers of innovation