Theoretical formulation of rural tourism motivation factors

faeze sadat mirfakhraddini¹

1) Member of the Faculty of Economics, Management and Accounting of Yazd University

IOI Code : XGCA-KKZHE
Publication : 3rd.International Conference on Architecture, Civil Engineering, Urban Development, Environment and Horizons of Islamic Art in the Second Step Statement of the Revolution(3icacu.ir)
Abstract :
    Rural tourism has many economic, environmental, social and cultural benefits. However, the development of rural tourism compared to urban tourism faces many challenges, which are somehow expressed as part of the disadvantages of rural tourism. The purpose of this study is to provide a framework of factors affecting the motivation of rural tourists and prioritizing models from the perspective of appropriateness in use. The research method used in this research is descriptive-analytical, and the analytical method used in order to choose the most appropriate framework for application is the fuzzy Delphi hierarchical analysis method. In this study, after reviewing the tourism motivation literature and rural tourism motivation factors, all rural tourism motivation factors are presented as a basis for the model. This research shows that the push and pull motivation factors of tourism and the internal and external value of tourism officials are suitable for modeling the motivation of rural tourism.

Keywords : rural tourism motivational factors theories of tourism motivation fuzzy delphi hierarchical analysis method