Examining the policy challenges of the health tourism industry in Iran

Mohsen Abdollahi Alavijeh¹ Zeynab Rastkar²

1) PhD in public administration
2) Masters in Tourism Management

IOI Code : XHFH-KDGDD
Publication : The first international conference on innovation, growth and development in management, accounting and humanities(icimah.com/1st)
Abstract :
    Health tourism is a general term that describes patients who travel to receive health and medical services. Economic theories and the experience of different countries in the field of health tourism show that today health tourism is one of the fastest growing sectors of the tourism industry in the world with a market worth more than 100 billion dollars. As a result, every country seeks to increase its share of this industry. Undoubtedly, Iran is not exempt from this rule. However, in this direction, it faces challenges and obstacles in policy making, which creates disruptions in achieving this goal.

Keywords : tourism health tourism challenges and obstacles investment policy making