Examining the benefits of using artificial intelligence in the management and optimization of e-commerce (Ai case study)

Dana Moloudnejad Naghadeh¹

1) Master s degree, business management, e-commerce major, Azad University, Urmia, Iran

IOI Code : XKDB-AZABCE
Publication : 4th International Conference on Advanced Research in Management And Humanities(huconf.com/4th)
Abstract :
    Artificial intelligence, as one of the most used and powerful technologies under development, has had a significant impact on the e-commerce industry. This article examines the benefits of using artificial intelligence in the management and optimization of e-commerce. Using artificial intelligence (AI) technologies, systems are able to intelligently and automatically collect data, analyze them and provide better and more targeted offers to customers. The research method in this article was first looking for sources related to the topic of the article. These sources can be scientific articles, books, reports and materials related to artificial intelligence and e-commerce. After collecting sources, read them and extract useful information. Based on the collected information, we have compiled the structure of the article. This structure can include an introduction, an overview of sources, advantages and applications of artificial intelligence in electronic commerce, a case study, and a conclusion. Among the benefits of using artificial intelligence in this field, we can mention increasing speed and efficiency in data processing, improving user experience, responding to customer needs faster, predicting customer behavior, and improving decision-making processes. Also, the use of artificial intelligence in e-commerce will reduce errors and costs, increase accuracy and precision in data analysis, improve the use of resources and improve the performance of e-commerce systems. Artificial intelligence (AI) has many advantages in e-commerce management and optimization. Also, the findings of the research have been obtained in this way. Performance improvement and optimization: Smart systems based on artificial intelligence are able to optimize work flows and reduce business costs. They use reinforcement and deep learning models to self-learn and make continuous improvements. Data-driven management: Artificial intelligence is able to identify patterns and make decisions faster than humans. This important application plays a role in the management of improving the performance of organizations. Forecasting the market and customers: by using artificial intelligence, it is possible to predict the market and provide better services to customers. Reducing potential risks: Artificial intelligence can play an important role in preventing electronic frauds and secure communication in financial transactions.

Keywords : management e commerce management artificial intelligence ai benefits of artificial intelligence