Psychology Behavioral Finance

Samad Sedaghati¹

1) MA Degree In Accounting From Islamic Azad University Central Tehran Branch

IOI Code : XYAC-ZCADB
Publication : 3rd.International Conference on Modern Research’s in Management,Economics & Accounting(3meaconf.com)
Abstract :
    One of the most vital research programs at the top of financial literacy today is the rejection of the theory of efficient markets, behavioral finance theory is the result of collaboration between financial sciences and social sciences and will deepen our knowledge of the financial markets is a new branch of behavioral .At the macro level, the classical economic theories of behavioral finance capital especially challenging is the efficient market theory. At the micro level, behavioral finance suggests that in the real world, the behavior of investors is incompatible with the fundamental premise of rationality in classical financial and emotional inclinations or bias of cognitive and behavioral biases of investors that they will call, important role in economic decisions. According to the basic assumptions in the field of behavioral finance theories, like all other branches of the economy, financial and capital markets in addition to better understanding them more efficient will benefit us as the guide to action. The valuation of securities and financial products in the stock exchange one of the most basic assumptions that investors are rational behavior, in they seek to maximize the benefits of kinship as well call them the opportunity to make a profit and risk of loss and reaction is predictable

Keywords : arbitrage behavioral finance psychology behavioral finance assumptions