analysis the effect of competitive intelligence on the performance of Bahman Industrial Group Car

ehsan ahadmotlaghi¹ hamid hosseini² nafise ghaderi³

1) Assistant Professor, Department of Business Administration, Payam Noor University, Tehran, Iran ehsan
2) MA Student, business management, Payam Noor University, Tehran, Iran
3) MA Student, business management, Payam Noor University, Tehran, Iran

IOI Code : XYAC-ZCAGG
Publication : 3rd.International Conference on Modern Research’s in Management,Economics & Accounting(3meaconf.com)
Abstract :
    Competitive intelligence is an essential concept in the process of management and strategic planning company. Companies can through competitive intelligence and by analyzing the strengths and weaknesses of competitors, market development opportunities and anticipate better performance against their competitors. This study aimed to evaluate the effect of competitive intelligence on the performance of the car Bahman Industrial Group is carried out. To this end, the organization s competitive intelligence on the model of the French Management School in indices market intelligence, competitive intelligence, technical intelligence and social intelligence was defined Rahbrdy-. And then based on the sales performance, the profitability, the number of customers, number of vehicles produced and the share portfolio was evaluated. This research is based on classified based on objective, functional. The study consisted of staff Bahman Industrial Group cars and random sampling method is used. Data collection tool is a questionnaire with 16 questions to 11 questions related to the performance of competitive intelligence and Bahman Group vehicle. Pearson correlation test results showed that the factors Competitive Intelligence and Performance Auto Group B. There is a significant positive relationship.

Keywords : competitive intelligence performance competitive intelligence bahman industrial group car