Value propositions and value metrics in industrial markets

Majid Esmaeilpour¹ Motahareh Hoseini²

1) Assistant Professor of Marketing Management, Persian Gulf University, Bushehr,
2) M.A of business management, Persian Gulf University, Bushehr,

IOI Code : XYCF-ADGKK
Publication : 2nd.International Congress on Management, Economy, Humanities and Business Development(icmba.ir)
Abstract :
    In industrial and business markets, creating value is very important for conservation of organizations so in recent years the concept of value gain much attention and industrial markets continue to attract customers and compete in a competitive market to create more value for customers. The purpose of this study is to explore and achieve deeper understanding of the concept of value and enumerating criteria and propositions of value with an emphasis on creating value in industrial markets. In terms of the nature of data the study is a qualitative research. We are putting together the findings of various researchers and combine them so that they form the basis of this research, mainly we have done descriptive research. The study tries to provide an overview of existing research in the field of value in business markets and in particular in industrial markets. At first history of the concept of value in industrial markets will be discussed, and to have better understanding of the concept of value, focusing on value definition in industrial market. Finally provide good conclusion of the study.

Keywords : value value metrics value propositions value in industrial markets