possible scenarios and modeled framework for the futureof business of value-added services in cultural goods and services

akbar etebarian khorasegani¹ moosa zamanzadeh darban²

1) islamic azad university isfahan (khorasegan) branch
2) islamic azad university isfahan (khorasegan) branch

IOI Code : XYCF-ADHDA
Publication : 2nd.International Congress on Management, Economy, Humanities and Business Development(icmba.ir)
Abstract :
    In todays world, technological progress has led to profound changes in human life. Some of these changes can be mentioned as how to achieve a variety of cultural products and services for digital mobile media (as part of mobile value-added service industry), that due to the high penetration of these devices in iran, according to this issue is very important. But what concerns the actors and stakeholders in this field, is future developments, which affect the life expectancy or persistence. In this article we tried to use the futures approach based on the scenario planning, in order to the draw the propable fitures of mobile value-added services in Irans possible. This study has been done for the first time in Iran, by using the opinions of researchers and top experts of this field. It is obvious that is neccesary the complementary actions will be done in order to continue and complete the gains. At the end of the paper key issues are remarkable, that will be used for completing achievements in the future.

Keywords : future studies scenarioplanning mobile value added services(mvas