Environmental Corporate Social Responsibility (ECSR) and Environmental Problems

Rezaei Mehdi¹ Ahmadi Somayeh²

1) Assistant professorof of accounting group
2) MSC of business management

IOI Code : XYCF-ADHZB
Publication : 2nd.International Congress on Management, Economy, Humanities and Business Development(icmba.ir)
Abstract :
    Rapid increase in the number and intensity of environmental problems threatens all human societies. The origin of man’s environmental problems could be related to the patterns of growth cherished by modern societies. With the increasing of consumption demand, it generally leads to environmental degradation. However, the intensity of environmental degradation could threaten the quality of life of modern societies. After witnessing an increase in environmental catastrophes that was contributed by the unscrupulous business interest and human careless attitude, business organizations is turning to CSR as its payback tool. Companies would actively seek to integrate environmental consideration into their operation and activities. These includes promoting the advantages of eco-friendly products, encouraging eco-tourism, developing environment friendly behavior through workplace climate and many more. These studies have then become the empirical foundation to the development of a holistic organizational perspective to environmental protection or ECSR. This concept about companies extra effort integrating environment concerns in their business operations and in their interaction with their stakeholders. It is viewed as the contribution that firms make to sustainable development by balancing and improving environment impacts without damaging economic performance. In this article, in attention to importance of environmental problems, concept ECSR will express and finally, benefits of the implementation of ECSR instrument in enterprises that including operational and financial are expressed. Financial benefits include mainly the improvement of company’s reputation and enhancing the brand capital through environmentally-friendly behavior. operational benefits resulting from following the ECSR idea include: quality improvement and innovation increase (including eco-innovation), increase of loyalty not only of employees but also customers and contractors. This article is a review of a number of surveys. Keyword: Environmental problems, CSR, ECSR.

Keywords : environmental problems csr ecsr