A Review of the Sustainable Development of Creative Industries

Elahe Hosseini¹ Alireza Rajabipoor Meybodi²

1) Researcher
2) Associate Professor

IOI Code : XYCF-HGAEE
Publication : 2nd.International Congress on Management, Economy, Humanities and Business Development(icmba.ir)
Abstract :
    Creative industries are always exposed to risks that can challenge their profitability or even their existence. The platform of creative industries should be such that these risks are managed well. If the creative industries are derailed by any challenge, there can be no hope of success. Therefore, achieving this success has made the concept of sustainability more valuable. Since Iran s economy is dealing with many challenges in the current situation, the sustainability of creative industries is considered important to overcome these challenges; Because by discovering new opportunities and designing measures to take advantage of them, entrepreneurs direct the market production process and solve the economic and social needs of society; Therefore, the emergence of new ideas and how they can lead to the creation of business opportunities is considered a central issue in the field of management and entrepreneurship. Therefore, the speed of communication, the lack of environmental stability, the inability to predict issues and their complexity, and the lack of access to sufficient information lead to an increase in managers dissatisfaction in their decision-making process. Therefore, the purpose of this research is to review the sustainable development of creative industries.

Keywords : sustainable development opportunity recognition entrepreneurship creative industries