Identifying the consequences of the spread of the corona virus on the performance of the women s business market in Iran (a case study of women-owned businesses in Tehran province)

hossein damghanian¹ zohreh khosravi² Meysam modarresi³

1) Associate professor and faculty member of Semnan University Faculty of Economics, Management and Administrative Sciences
2) Master s student in entrepreneurship, Faculty of Economics, Management and Administrative Sciences, Semnan University
3) Assistant professor and faculty member of Semnan University Faculty of Economics, Management and Administrative Sciences

IOI Code : XYCF-KZFEB
Publication : 2nd.International Congress on Management, Economy, Humanities and Business Development(icmba.ir)
Abstract :
    Abstract The purpose of this research is to identify the negative consequences of the spread of Corona on the market of business products and services of women entrepreneurs. The statistical community of the research was made up of women entrepreneurs with businesses in Tehran, and the non-probability sampling method was purposeful. The required data was collected through in-depth interviews with 16 entrepreneurs as the main research tool. Through content analysis technique and using NVivo12 software during open coding, 40 initial codes were obtained. Then, from the primary codes, 25 secondary concepts were identified and categorized in the form of three categories of demand reduction, trade disruption, and reduction in the power of distribution and supply channels as the main indicator of the negative consequences of the spread of the corona virus on the performance of the women s business market. The end of theoretical sampling was determined based on data saturation. The results showed that the unknown nature of the corona virus, the economic problems that arose due to the disruption of the activities of enterprises and the closure of businesses, the intensification of the sanctions under the shadow of the corona virus, and the greater effectiveness of women s businesses due to the lack of a sense of security and the decrease in people s purchasing power due to The nature of small businesses, which are often at the lower levels of the supply chain, is the main cause of the challenges. On the other hand, cultural barriers and institutionalized values, the colorful role of the gender gap in the era of remote work expanded the scope of the stagnation prevailing in women s business. Considering the negative consequences caused by the spread of the Covid-19 disease in women s businesses, it is recommended to design and plan intervention and support strategies to reduce the negative effects.

Keywords : corona virus women s business performance women s entrepreneurship covid 19