Mapping of suitable areas for development of tourism marketing analysis landscapes using AHP model and VIKOR.

Soheila¹ Ardavan²

1) Khoshnazary
2) Behzad

IOI Code : XYCG-AEBAE
Publication : international conference of Management Elites(icme.ir)
Abstract :
    Understanding the different types of attractions, understand the power of attraction and the pull of gravity is one of the most important stages of development centers and tourist destinations. The aim of this study was to identify the potential and limitations of the tourist city Tafresh This study was conducted in two models and two special purpose. The first objective analysis of suitable zones for all forms of ecotourism with GIS tools and, second, prioritize marketing metrics (security, infrastructure, advertising, providing marketing strategies, special attractions and employment) in the AHP model and marketing model based on six criteria to rank VIKOR landscapes of tourism (hiking, climbing slopes, winter sports, rural tourism and ecotourism) has been paid . The combination of tourism activities accounted for the higher scores have more score with less activities can all work together for good to offer (tourism packages) and its marketing.marketing and investment in the region to be.

Keywords : development tourism ecotourism zoning marketing