Introduction of creative experiences in Shiraz city

ali mohammadi¹ masoome moharer² mohammad sadegh babakhanifard³

1) shiraz univerity professor, iran-
2) shiraz univerity assistant professor, iran -
3) shiraz university master of industrial management student , iran -

IOI Code : XYCG-AEZAF
Publication : international conference of Management Elites(icme.ir)
Abstract :
    This study by literature review creative tourism model Deals presented unique creative experiences Tan, Kung, Luh (2013) and implements it in Shiraz city. Creative tourism as a new trend of tourism in the world, requires models that provide good perspective of the subject. creative experiences Model by addressing two major dimensions of external relations and internal reflections, provides a comprehensive overview of creative tourism demand perspective. This study using fuzzy screening, quantitative strategy indicators of creative tourism for the ultimate is served. The population of this research, all stakeholders, faculty and operators in the Shiraz city are tourism and sampling this study using purposive sampling, 12 people were selected. Results show that indicators of health factors , Remarkable , achieving something as subjective , The experience for everyone and Forgeting the others. In the Shiraz city do not have the ability to run in order to develop creative tourism.

Keywords : creative experience creative tourism demand driven approach fuzzy screening