Investigate the effect of customers attitudes towards viral messages on consumer behavior with regard to the role of mediator store image in the minds of consumers

sunny madani¹

1) Islamic azad university of International Business

IOI Code : XYCG-AEZBC
Publication : international conference of Management Elites(icme.ir)
Abstract :
    One of the important factors in the consumer behavior of customers of products and services image.The shop also including suppliers of products that offer a variety of products to our customers Conducted studies indicate that the level of customer confidence and perceived risk when buying from a store،he relationship between mental image of the store and want to buy their influence.No store can not survive unless a sufficient number of knowledgeable and discerning clients.In recent years, the image of the organization& influence on consumer behavior, this variable is of great importance And regarded as a key factor in the management of any organization& strategic marketing.Customer satisfaction is also one of the most basic concepts of assessment in many businesses follow، Customer satisfaction is also one of the most basic concepts of customer satisfaction is one of the most basic concepts of evaluation.The aim of this study as an applied research based on the method of survey and research category

Keywords : consumer intend to purchase shopping center