Investigationeffect of Managerial Assetstechnology orientation with mediating Exploitative and Exploratory innovation on export performance of Production and for Exporter of herbal drugs companies in tehran

Ghasem Ali Bazaee¹ Sina nemati zade zade² Atefeh koohi³ Ali Abizade⁴

1) Doctor of Business Administration. Islamic Azad university. Tehran, Iran
2) Doctor of Business Administration. Islamic Azad University, Iran
3) Student Master of Business Administration, Islamic Azad University, Tehran, Iran
4) Student Master of Business Administration, Islamic Azad University Central Tehran, Iran

IOI Code : XYCG-AEZEA
Publication : international conference of Management Elites(icme.ir)
Abstract :
    The purpose of the present study was Investigationeffect of Managerial Assetstechnology orientation with mediating Exploitative and Exploratory innovation on export performance of Production and for Exporter of herbal drugs companies in Tehran. The descriptive researchmethod was used in current research.The population of the study included all theProduction and for Exporter of herbal drugs companies in Tehran. 800 people from this community-based sample of 260 companies were selected. Of the 260 companies, 190 now qualified and available to respond; and finally 70 companies were selected and tried questionnaire per company on average between three people, trade experts and managers qualified to be distributed and finally 200 questionnaires were completed and collecting was. Data were analyzed using the software spss-20 Amos. The results of the study showed that Managerial Assets effect on Exploratory innovation, technology orientation effect on mediating Exploitative and Exploratory innovation and as mediating Exploitative and Exploratory innovation effect on export performance of Production and for Exporter of herbal drugs companies in Tehran.

Keywords : innovation managerial assets technology export performance