creative tourism: a modern tool to develop tourism industry in iran

ali mohammadi¹ masoome moharer² mohammad sadegh babakhanifard³

1) shiraz univerity professor, iran-
2) shiraz univerity assistant professor, iran -
3) shiraz university master of industrial management student , iran -

IOI Code : XYCG-AEZZE
Publication : international conference of Management Elites(icme.ir)
Abstract :
    Creative tourism as a new trend of tourism in the world, as early as the subset of cultural tourism consumption patterns by changing from passive to active, from high culture to popular and everyday culture , Introduced himself as a niche Tourism, But with the passage of time and the development of this type of tourism more than a niche tourism appeared more passive forms of tourism could also be included and was able to include the more passive forms of tourism And thus brought different types of tourism under one umbrella called creativity. The introduction of this type of tourism began in 2000, many researchers have tried to develop the concept of this type of tourism The necessity of a review study, researchers were forced to carry out this important article. In this study, the development of creative tourism theories from different researchers are brought on the subject And finally creative tourism model for the development of tourism in Iran is presented.

Keywords : creative tourism niche tourism creative industries