Study the effect of value creation strategies, trust and loyalty on Tehran citizens buying behavior Case study: apple cell phone (iPhone)

Firooz Dindar Farkoosh¹ Rana Sayar²

1) Assistant of Islamic Azad University, CentralTehran Branch
2) Graduated Student in Master of Business Administration

IOI Code : XYCH-AECDF
Publication : 3rd International conference on Management , Economics and Humanities(icmeh.org)
Abstract :
    In this research, we are studying Tehran citizens , apple cell phone shopping crealmencs. 284 people who were using Apple Cell phone were gathered through structured questionnaire and analyzed by laser role software. Studies manifest that value creation effects on word of mouth on one hand and customers shopping cerements on the other hand. However, people’s trust influenza word of mouth but not ratified to affect curriers, shopping cerements. Nevertheless, it was demonstrated that customers, buying behavior were affected by word of mouth.

Keywords : value creation trust loyalty apple cell phone (i phone)