Review and prioritize brand equity bank

shadi gholizadeh¹ ahmad ali moghtaderzadeh²

1) Review and prioritize brand equity bank
2) Review and prioritize brand equity bank

IOI Code : XYDH-AGGHD
Publication : International Conference on Management and Economic (meuconf.ir)
Abstract :
    The aim of this study was to evaluate and prioritize the factors affecting the dimensions of brand equity bank (Bank Pasargad purpose of the case study by one main hypothesis and four hypothesis is studied. This research is a descriptive survey of field branch. Methodswere chosen as the date of experiment. in this study, the correlation coefficient Kvlvmvgrvf referred Pasargad Bank and Asmrynvf test to determine the normality of variables and T tests to determine the factors influencing brand equity and the test of Friedman is used to rank the factors. the results indicate that the factors (ie brand awareness, brand association, perceived quality and brand loyalty) influence on brand equity and brand awareness and perceived quality among the greatest impact Pasargad Bank on their brand equity. andand Definitions of -and conjunction used to connect words of the same part of speech, clauses, or sentences that are to be taken jointly. bread and butter synonyms: together with, along with, with, as well as, in addition to, also, besides, furthermore, plus noun a Boolean operator that gives the value one if and only if all the operands are one, and otherwise has a value of zero. suffix (forming nouns) denoting a person or thing to be treated in a specified way. analysand 2 more definitions See also and then, and so on, forever and ever, hugs and kisses, dead and gone, hide and seek, and so, back and forth, more and more, over and over Translations of and conjunction و and, and

Keywords : brand brand equity brand awareness brand association perceived quality and brand loyalty