The Effect of Motivation on Trust in the Acceptance of Internet Banking (Case Study:Branches of Tejarat Bank in City of Arak)

Mohammad Amin Jamshidian¹

1) Young Researchers and Elite Club, Arak Branch, Islamic Azad University, Arak, Iran Email:

IOI Code : XYDZ-AFABG
Publication : International Conference on Management and Social Science(icmsconf.com)
Abstract :
    Purpose: The aim of this study is to find out the type of motivation that provokes an individual to trust and use the internet banking system. In this paper, extrinsic motivation and intrinsic motivation are studied that may build trust in an individual to accept internet banking technology. Methodology: The present research in terms of goal is an applied type and in terms of methodology and the nature is a causal one. statistical population is the customers who use the bank s internet banking service. In this study, simple random sampling That for the study of a sample of 250 questionnaires were used. The reliability of the questionnaire was proved through Cronbach alpha and the validity of the questionnaire was proved by some of the experts of the statistical population. Data processing is done through software LISREL. Findings: The research findings showed that intrinsic motivation is responsible in building user’s trust in the acceptance of internet banking.

Keywords : intrinsic motivation extrinsic motivation trust technology acceptance model