Analysis the success of TV logos in Iran

Erfan Ghanbari¹ Javad Ali mohammadi Aradakani² Shahriar Asadi³ Samira Saffari⁴

1) 1- Department of Art and Architecture, Yazd Branch, Islamic Azad University, Yazd, Iran Email:
2) Assistant professor, University of science and culture Email:
3) University Lecturer, faculty of Art and Architecture, Shiraz University Email:
4) 3- Department of Graphic, faculty of law and political sciences, Takestan Branch, Islamic Azad University, Takestan, Iran Email:

IOI Code : XYFE-BBEAH
Publication : 5th International Conference on Research in Science & Technology(5rstconf.com)
Abstract :
    Always we saw a large number of signs in different media, including text and image. This blatantly space, it is very difficult to hear or see and remember. So the signs to be seen, are forced to act in a manner different from conventional approaches to attract the audience. The present study investigates kidney logo of the Islamic Republic of Iran s Broadcasting (IRIB) television networks and its aims is to promote visual literacy community with a new badge design. In this regard, how to help of the form and structure of TV logos, in advance of the introduction of a media and its success has been done in attracting audiences. This article have been carried out by descriptive analysis method and the method of data collection is libraries athletics. The results indicate that the signs that have been drawn in the first decade of the formation TV, have a stronger expression to send their message to the viewer and over time has increased the number of networks, their sense of quality is reduced. To design a successful sign, you must first understand its meaning. You then need to choice the form closer to the goals that have meaning. Then check the desired form in combination with other forms or adjacent to a structure, to what extent is able to communicate with the audience and express his mission. Finally, when conveying the beauty known to be associated with the use of a series of elements and symbols, this sign did look beautiful and successful in the mind of the audience.

Keywords : logo forms television media