Study the impact of Creativity as one of the dimensions of strategic thinking of managers on the quality of products in the factories of kosar eshtehard industrial estate

Ghorbankhaniahmad¹ Salajeghehsanjar²

1) PhD Student in Industrial Management, Faculty of Management, University of Yazd, Iran
2) Professor and Head of Department of Management, Kish International University School of Management Kish, Iran

IOI Code : XYGH-BDFEE
Publication : International Conference on Management, Innovation and Entrepreneurship(ieconf.ir)
Abstract :
    In today s survival of the business is one of the biggest challenges facing organizations and Creativity has a Important role for protecting the organization. Creativity is the use of intellectual resources to create a thought, an idea or a new concept. This paper discusses the impact of creativity on the quality of the products. The population is 57 people of managers of production units in Kosar Eshtehard industrial estate. The number of samples using Cochran formula and 50 people were selected, including 95% confidence. Inspired by a Likert questionnaire of strategic thinking, Creativity and quality of products was designed and After confirming the reliability and validity, were distributed. In the analysis using the spss software using the Pearson test, the results show that the Creativity is a significantly positive effect on product quality.

Keywords : strategic thinking creativity quality of products