aimed to investigate the realationship between image the power of visualization of brand meaning ingredients whit brand image and brand awareness ( case study: mehr eghtesad bank in golestan state )

Alireza maetoofi¹ shima sardarzadeh majd²

1) Staff Faculty of Management and Accounting, Islamic Azad University of Gorgan
2) Graduate Student Administration, Islamic Azad University of Gorgan

IOI Code : XYGH-BDHAD
Publication : International Conference on Management, Innovation and Entrepreneurship(ieconf.ir)
Abstract :
    The study aimed to investigate the realationship between image the power of visualization of brand meaning ingredients whit brand image and brand awareness ( case study: mehr eghtesad bank in golestan state ). Sample content include 384 customer that they have been selected with simple random sampling and for collecting data use Allahyari and associates (1390)’s canonical questionnaire . The data normality test (test k-s) and correlation test was used for this purpose software is used spss20. the results showed that there is positive and punctual realationaship between image the power of visualization of brand meaning ingredients whit brand image and there is positive and punctual realationaship between image the power of visualization of brand meaning ingredients whit brand awareness.

Keywords : brand meaning ingredients image the power of visualization of brand meaning ingredients brand image brand awareness brand recognition