Social Commerce: A Key to E-Commerce Success in Muslim Countries
Social Commerce: A Key to E-Commerce Success in Muslim Countries
Faegheh Faghih Moussavi1 Assadollah Shahbahrami2
1) Faculty of Pardis – Guilan University - Rasht, Iran.
2) Department of Computer Engineering - Faculty of Engineering- Guilan University- Rasht
Publication :
International Conference on Engineering & Technology - Norway (12icet.com)
Abstract :
The advent of e-commerce has opened up a new world of opportunities for individuals as well as businesses. In spite of many developments and achievements in the area of e-commerce, Muslim countries have not gained the expected benefits from it. Researchers believe culture is a significant factor influencing technology adoption in each society. In Hofstede’s classification Muslim countries are rated to have more collectivist than individualistic culture, in which people are more dependent on groups than on individuals. Indeed people in Muslim countries mostly tend toward team activities rather than individual, since Islam is based on the concept of united community. Therefore, s-commerce which is a new type of e-commerce and is based on group activities during shopping experience is a good candidate to make e-commerce pervasive in Islamic countries.
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