Value Chain of Horaman as Organic Brand; Stepped Gardening Archeology Approach

Gholamreza Tousian Shandiz¹ Majid Akhshabi² Majid Ahmadi³ Fariba Arvin Nasab⁴

1) Assistant Professor, Payam Noor University, Tehran, Iran
2) Assistant Professor, Payam Noor University, Tehran, Iran
3) M.A. Art Research ,Payam Noor University, Tehran, Iran
4) M.A. Educational Planning , Azad University, Tehran, Iran

Publication : 6th International Congress of Developing Agriculture, Natural Resources, Environment and Tourism of Iran(6icsda.ir)
Abstract :
Stepped villages are among the most popular geographical, architectural and cultural attractions. Such villages which are scattered in many areas, are considered very important and popular in terms of brand regions and have many visitors annually. In terms of beauty of landscapes and architecture, it has always been world famous lifestyles in different and interesting agricultural products due to the geographical atmospheric characteristics and in others, considering the customs and lifestyles that have survived from their predecessors. The question of article is how stepped region of Horaman and the other stepped regions with its mountainous geographical areas and attractive landscapes for settlers, ecotourists, plants, flora, fauna and trees can create a value chain for natural resources as an organic brand of cultural landscape and cultural homogeneity.
Keywords : Organic Products Stepped Village Horaman Value Chain Brand.