The role of prototyping in user experience design

Ali Faraji¹ Sadegh Bakhtiari Dastgerdi²

1) Assistant Professor, Department of Industrial Design, College of Fine Arts, University of Tehran, Tehran, Iran.
2) MA Student, Department of Industrial Design, College of Fine Arts, University of Tehran, Tehran, Iran.

Publication : 2nd International Conference on New Research & Achievements in Science, Engineering & Technologies(setbconf.com/2nd)
Abstract :
One of the important reasons for non-acceptance of products in the market by users is the lack of understanding of the real needs of the user by the design teams. Therefore, meeting the needs of the customer is essential for the success of the new product. The concept of user experience tries to prioritize the user s needs in all stages of design. User experience has become a key aspect of product, service and system design. Teams that use the concept of user experience in the development of their products, achieve benefits such as reducing development costs and product support while increasing customer satisfaction. Prototyping is an essential component of the user experience because users can participate in the design or evaluation process with the help of prototypes. The purpose of this study is to investigate the role of prototyping in creating a pleasant experience for users. Also, accurate estimation of product success in the market after final introduction and accurate evaluation and applicability is another goal of this study. This research is a subject researching and reviews the documents collected from library sources. This research makes it clear that in order to create a pleasant user experience, special attention should be paid to the mental and pleasure aspects of the user, the usability aspects of the product and its accurate evaluation. Based on this, a framework is provided according to the psychological principles of the user, which are usually fixed over time, and the up-to-date principles of user experience design, prototyping and usability, and to a large extent, a pleasant experience for users can be achieved.
Keywords : Prototyping User experience Human-centered design Usability.