Digital strategy and the method of transition to using its solutions

Paris Farzaneh¹ Mohammad Akoochekian²

1) Peris Farzane, DBA Student, Eleaenever Business School- Iranian Business Leadership Academy,
2) Mohammad Akoochekian , CEO and board of Directors of the Iranian Business Leadership Academy - Eleaenever Business School,

Publication : 2nd International Conference on Recent Advances in Engineering, Innovation and Technology - Belgium(eitconf.com)
Abstract :
Digital strategy is a set of actions and approaches that are taken to improve and develop businesses in the digital world, which includes several factors that must be implemented synchronously and simultaneously. These factors include the use of new technologies such as the Internet of Things (IoT), data analysis, Digital Marketing, Search Engine Optimization (SEO)and user experience improvement (UX).That can help employees reach customers, increase sales and effectively showcase their brand. The leadership team of a company determines its strategy based on the needs of the market, technology or popular platforms and the business performance of design and tuning and elements of digital strategy in the institutional organization and strategic objectives to implement. Over the past decade, business infrastructure has been digitized and the relationship between products, processes and services has increased. Technologies such as cloud computing and the Internet of things, social technologies, mobile, data analysis, cloud computing and the Internet of things have compromised the profitability of today s successful traditional organizations.On the other hand, these technologies have provided new opportunities for organizations that can provide new values through structural combination and adaptation based on change and transformative capabilities. Digital technologies that have penetrated many industries and sectors are driving a radical change in business strategies. So it s time to rethink the role of IT strategy, and instead of seeing it as an operation-level strategy, it s looking at a combination of digitization strategy and business strategy, which can be called digital business strategy. Leaders who understand the opportunities created by digital technologies to increase integrity in the organization define new digital strategies for the organization. In fact, these strategies are not separate strategies for technology, but business strategies that include opportunities created by the digital economy. Digital strategies, since they have a wide range of effectiveness and results, seek to expand the degree of integrity and superiority to the independent dimensions of digital transformation. In order to play its role in the entire organization, digital strategy must be aligned with and aligned with other strategies in the business.
Keywords : digital strategy digital business strategic elements digital economy.