Investigating the Impact of Digital Marketing on E-Commerce

Mohammadmahdi Salari¹

1) Master of Information Technology Engineering. Computer Faculty. Khwaja Nasiruddin Tosi University, Tehran, Iran

Publication : 3rd.International Congress on Management, Economy, Humanities and Business Development(3icmba.ir)
Abstract :
This article explores the transformative impact of digital marketing on the e-commerce landscape, underscoring the symbiotic relationship between these two domains. With the advent of the internet, e-commerce has evolved from a novel concept to a fundamental aspect of the global retail ecosystem, largely driven by advancements in digital marketing strategies. We delve into the key components that constitute effective digital marketing, including SEO, PPC, social media, email marketing, and content marketing, and how these strategies enhance consumer engagement and drive e-commerce growth. The article also examines the role of data analytics in refining marketing approaches, the challenges posed by ad saturation, privacy concerns, and the balance between personalization and privacy. Through case studies and current trends, we highlight the ongoing evolution of e-commerce, propelled by technological innovations such as AI, AR/VR, and omnichannel strategies, offering insights into future directions. This comprehensive analysis aims to provide a deeper understanding of the dynamic interplay between digital marketing and e-commerce, offering valuable perspectives for businesses looking to navigate this ever-changing landscape.
Keywords : Digital Marketing E-Commerce Consumer Engagement Data Analytics Omnichannel Strategies Technological Innovations.