A comprehensive review of digital marketing and legal issues in it
A comprehensive review of digital marketing and legal issues in it
Sadegh Mirseyedi1 Ali Vahid Roudsari2 Elaheh Hoseinee3
1) Master of Criminal Law & Criminology, University of Guilan, Rasht, Iran,
2) Master of Information Technology, Computer Networks, University of Guilan, Rasht, Iran,
3) Master of Computer engineering, Mehrastan University, Guilan, Iran,
Publication :
2nd International Congress on Science, engineering & New Technologies(secongress.com)
Abstract :
The importance of digital marketing grows alongside the growth of internet usage. Digital marketing’ is the activity of using the internet and online technologies, such as computers, mobile phones, digital media channels and data tools to achieve marketing objectives. These objectives are typically to acquire customers, build customer preferences, promote brands, retain customers and increase sales. In this paper, we consider a comprehensive review of digital marketing and legal issues in it.
Keywords :
Digital Marketing
digital advertising Sales Conversion
marketing communication
innovation
competitive advantage
Marketing Performance
Legal Professionalism
Consumer law
Legal compliances
digital campaign content.