Application of Artificial Intelligence in Business Management

Rozhina Sabah¹

1) graduated high school student

Publication : 2nd International Congress on Science, engineering & New Technologies(secongress.com)
Abstract :
This article delves into the transformative impact of Artificial Intelligence (AI) in various business sectors, with a focus on e-commerce, finance, and business management. It begins by defining AI and its pivotal role in enhancing operations, from improving product quality control to optimizing customer engagement strategies. The article then systematically explores the multifaceted applications of AI, each section dedicated to a specific domain. In e-commerce, the emphasis is on AI-driven personalization and customer service enhancement, highlighting how these technologies revolutionize the shopping experience and customer engagement. The role of AI in streamlining supply chain management is discussed next, showcasing its effectiveness in demand forecasting, inventory optimization, and automated warehouse operations. The article shifts focus to the finance sector, exploring AI s role in profit maximization, sales predictions, and sophisticated portfolio management, illustrating how AI algorithms aid in risk assessment and investment strategy optimization. Real-world case studies from industry leaders like Amazon, PayPal, and Alibaba are presented to demonstrate successful AI integration. Finally, the article looks ahead, predicting future trends in AI within business management. It covers the anticipated rise of autonomous operations, personalized marketing, AI in human resources, and the integration of AI with IoT and blockchain, concluding with the potential of AI-driven cybersecurity and business intelligence.
Keywords : Artificial Intelligence (AI) E-commerce Financial Analysis Supply Chain Management Personalization Customer Engagement Machine Learning