The Impact of E-Commerce on Business Strategy in Small and Medium Enterprises (SMEs) of Iran
The Impact of E-Commerce on Business Strategy in Small and Medium Enterprises (SMEs) of Iran
faramarz chiani1
1) Researcher
Publication :
(www.confme.ir)
Abstract :
Purpose: The growth, development and survival of economic enterprises depend on the formulation, implementation
and correct evaluation of organizational strategic decisions. Therefore, using new methods, changing methods and
continuously evaluating structural decisions is one of the main duties of senior managers of organizations. In this
article, the impact of choosing e-commerce on business strategy has been studied.Methodology: The statistical data
was collected using a questionnaire and the collected data was processed by SPSS software and used for analysis
and conclusions. The purpose of this research is applied and the method of data collection is descriptive. The
statistical population in this research is all the employees, managers and senior managers of small and medium-sized
Iranian companies in Tehran, Iran. The statistical sample in this study includes ۳۸۴ people who were selected based
on the Morgan table and by a simple random method. Step wise regression model was used to analyze the statistical
data in this research.Findings: The results obtained by analyzing the data obtained from the software have shown that
the choice of e-commerce effectively affects the business strategy.Originality/Value: In this paper, we will examine the
.impact of e-commerce on business strategy in small and medium enterprises (SMEs) of Iran
Keywords :
Electronic commerce
Strategy
SME