THE EFFECT OF ALINGMENT STRATEGIC ON A COMPREHENSIVE SET OF PERFORMANCE MEASURES

Elham Zarezadeh¹

1) PhD Student in accounting, Islamic Azad University (Yazd Branch), Yazd, Iran

Publication : 5th International Conference On Modern Researchs in Management, Economics & Accounting (5meaconf.com)
Abstract :
In today’s highly competitive global markets, managers seek to improve organizational effectiveness by identifying organizational metrics linked to business performance. Strategic alignment is one such metric that has emerged as a significant predictor of performance and is presumed to contribute to long-term success. Current research has studied the relationship between manufacturing-business strategies and performance. Therefore, the subjects of this research project were the stock exchange companies which produced consuming products and their economic and financial data of 2005 to 2009 were available. Main variables of the research are manufacturing strategy that involves some of key decision variables such as human resources, manufacturing planning, materials control, vertical integration and organization and management, and two main categories of business strategy, cost leadership and differentiation strategy ,and performance measures includes of Economic Value Added (EVA) and Refined Economic Value Added (REVA) as economic performance measures, market share and Market Value Added (MVA) as market performance measures, and Return On Assets( ROA) and Return On Equity ( ROE) as financial performance measures. Research method is correlation research with applied and provisional use. Implications of the results and a future research agenda are also offered.
Keywords : Manufacturing strategy Business strategy Strategic alignment Economic Value Added (EVA) Refined Economic Value Added (REVA) Market Share Market Value Added (MVA) Return On Assets (ROA) Return On Equity (ROE)