A survey on the effect of mixed marketing elements on the problems of selling potato crop for the farmers of Ghorveh

AHMAD MOSTOFI¹

1) EXECUTIVE MANAGEMENT MAJOR PRODUCTION AND OPERATION

IOI Code : XYCK-AEFFK
Publication : International Conference on Management and Humanities(icmhconf.com)
Abstract :
    Considering the importance of potato crop. in nutrient pattern of the Iranian families ,and high demand of consumers ,existence of mediators and their role in the changes of the crop. , in the paper the survey on the effect of mixed marketing elements on the problems of selling potato crop for the farmers of Ghorveh has been considered. . In the way ,the paper identifies effective factors on potato selling of the Farmers in the form of 4P marketing model, and it tries to identify important variables of marketing and selling the crop and provide suitable strategies in the field ,with the priority of the mentioned factors. The investigation on the obtained information , regarding the hypotheses of the paper , shows:1.there is a relationship between the problems of potato crop selling and its specification (proving the first hypothesis),2.There is no relationship between the problems of potato crop selling and its price (refusal of the second hypothesis),3.There is a relationship between the problem of potato crop selling and its place and distribution mechanism(proving the third hypothesis ), and 4.There is a relationship between the problem of potato crop selling and its promotion (proving the fourth hypothesis). . Between the 4Pof marketing, product, place and distribution mechanism, price and promotion ,have the most effect on selling respectively.

Keywords : specification price place and distribution mechanism promotion problem selling