Green Innovation: A key to future competitiveness

Sheida Ashrafi¹

1) MSc. in Executive Management, Faculty of Pardis Alborz, Tehran University

IOI Code : XYCK-AEFKC
Publication : International Conference on Management and Humanities(icmhconf.com)
Abstract :
    In todays world, competition in market becomes so intense. Regardless of the physical location of manufacturer, the competition scope is worldwide, so it is important to understand where we stand among our rivals–as Iranian manufacturer- in the world market. Nowadays, environmental aspects of companys activities are an inevitable part of enterprises strategies. Its widely accepted that, companys green policies and long-term market survival and financial performance are convergent. Pioneer companies combined innovation with green strategies and invented green innovation, which brought them distinctive competitive advantage and enhanced their brand image. Other companies should respond to market demand for green products as the nations awareness and green groups expectation increases. They should analyze the environmental aspects of their activities, eliminate the emissions or reduce it to acceptable levels .In this article, we review the green innovation definitions and its evolution in time, and then we review the path ahead of Iranian organizations to greening their processes and become more competitive in world markets

Keywords : green innovation environment